Carton Food Packaging: 5 Things You Need to Know
The retail landscape is undergoing a seismic shift. The rise of e-commerce, evolving consumer demands, and a growing focus on sustainability are forcing brands to re-evaluate every aspect of their product presentation, including packaging, turning to carton food packaging.
Dive into five key trends impacting wet carton food packaging:
1. The E-Commerce Boom: Convenience Reigns Supreme
Gone are the days of leisurely grocery shopping. Consumers are increasingly turning to online platforms for their grocery needs. This shift demands packaging that is sturdy enough to withstand the rigors of shipping and handling. Carton food packaging, with their inherent strength and lightweight nature, are a compelling option compared to bulkier and heavier cans.
2. Sustainability Takes Center Stage: Eco-Conscious Consumers Lead the Charge
Environmental concerns are a top priority for today’s shopper. Consumers are actively seeking out brands that prioritize sustainable practices and utilize recyclable, compostable, or biodegradable materials. Cartons like the Tetra Recart, composed primarily of paperboard, a renewable resource, offer a potentially higher recycling rate compared to cans, aligning with this growing demand.
3. Transparency and Trust: Building Brand Loyalty Through Clear Communication
The digital age fosters a desire for transparency. Consumers want to know exactly what they’re putting in their shopping carts, both literally and figuratively. Carton food packaging provides a larger canvas for clear and concise messaging. Brands can leverage this space to showcase ingredients, highlight sourcing practices, and build trust with consumers seeking a deeper connection with the products they choose.
4. Functionality + Convenience Are Essential for Busy Consumers
Consumers lead busy lives, and convenience at the shelf is paramount. Wet food in cartons can be easily torn open without a can opener, can be refolded and stored in the fridge, and are perfect for portion control and maintaining freshness. Additionally, they can live on your shelf up to two years to save you from multiple shopping trips.
5. Premiumization: Standing Out from the Crowd
Despite the focus on practicality, there’s still a place for aesthetics. Consumers gravitate towards packaging that conveys quality and aligns with the brand message. Cartons offer a more premium look and feel compared to traditional cans. This allows brands to differentiate themselves on the shelf and create a more visually appealing shopping experience.
For more information about Tetra Recart and NaturPak, reach out to schedule a meeting or tour the NaturPak facilities.
This was produced on behalf of NaturPak // We are biased because we love Tetra Recart. Sources: : Life Cycle Assessment of food packaging, Europe 2017 // tetrapak.com // naturpak.com